Melanie Reichert
Design, Motion, & Art Direction

The New York Times [01]
Make with Notion [02]
Coinbase [03]
ChatGPT [04]
Fair Warning [05]
Notion [06]
The New York Times [07]
Atlassian [08]
Droga5 [09]
Latch [10]

Information
Email
Brand ExplorationDroga5
Role:
Design Direction
Graphic Design
Motion DesignYear:
2023

Droga5
2023 Brand Explore
In 2023, Droga5 began exploring a new brand identity, looking at how the agency could evolve its visual language while keeping the work at the center. I was responsible for developing and testing several creative territories, exploring how typography, layout, color, and motion could come together as a simple, flexible system rather than compete with the breadth of the agency’s work. Each direction was designed to act as a canvas, giving individual projects their own space while creating a consistent framework that could flex across the agency’s many different touchpoints.
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