Design, Motion, & Art Direction
The New York Times [01]
Make with Notion [02]
Coinbase [03]
ChatGPT [04]
Fair Warning [05]
Notion [06]
The New York Times [07]
Atlassian [08]
Droga5 [09]
Latch [10]
Information
Design Direction
Graphic Design
Motion Design
2023
The New York Times
2023 Campaign
Director: Mackenzie Sheppard
Agency: Droga5
Executive Creative Director: Laurie Howell
Executive Creative Director: Toby Treyer-Evans
Senior Art Director: Ben Muckenstrum
Senior Writer: Sara Muchnick
Senior Designer: Melanie Reichert
Creatives: Ross Weaver, Aaron Araya, Charlotte Simons
2023 Campaign
Director: Mackenzie Sheppard
Agency: Droga5
Executive Creative Director: Laurie Howell
Executive Creative Director: Toby Treyer-Evans
Senior Art Director: Ben Muckenstrum
Senior Writer: Sara Muchnick
Senior Designer: Melanie Reichert
Creatives: Ross Weaver, Aaron Araya, Charlotte Simons
“More of Life Brought to Life” showcases how The New York Times gives readers a bigger, more connected understanding of the world around them. With Cooking, Wirecutter, The Athletic and Games now part of The Times universe, we wanted to show how one starting point can become a catalyst for discovery — leading readers from one topic, passion or curiosity to another, and revealing surprising connections along the way.
Each film mimics the natural curiosity of a Times reader: this leads to that, which leads to something else, until you arrive back where you started seeing it a little differently, and understanding a little more. A single rope of type becomes the visual thread pulling us through this expanding universe of journalism and products, bringing to life all the ways The Times can add more to a reader’s world and ultimately leading to the campaign line, “More of Life Brought to Life.”
Each film mimics the natural curiosity of a Times reader: this leads to that, which leads to something else, until you arrive back where you started seeing it a little differently, and understanding a little more. A single rope of type becomes the visual thread pulling us through this expanding universe of journalism and products, bringing to life all the ways The Times can add more to a reader’s world and ultimately leading to the campaign line, “More of Life Brought to Life.”