Design, Motion, & Art Direction
The New York Times [01]
Make with Notion [02]
Coinbase [03]
ChatGPT [04]
Fair Warning [05]
Notion [06]
The New York Times [07]
Atlassian [08]
Droga5 [09]
Latch [10]
Information
Design Direction
Motion Design
Graphic Design
2026
Coinbase
2026 Super Bowl Campaign
Collaborators:
Daisy Chain Studio
Agency: Isle of Any
Co-Founder & Creative Director: Laurie Howell
Co-Founder & Creative Director: Toby Treyer-Evans
Creative Director: Ben Brown
Design Director: Melanie Reichert
Executive Producer: Topher Cochrane
Awards:
Cannes Lions Gold - Direct
Cannes Lions Gold - Entertainment
D&AD Wood - User Participation
D&AD Shortlist - Cultural Influence
#1 Most Talked-About Super Bowl Ad on Social
Ad Age Top 5 Ad of Super Bowl 2026
2026 Super Bowl Campaign
Collaborators:
Daisy Chain Studio
Agency: Isle of Any
Co-Founder & Creative Director: Laurie Howell
Co-Founder & Creative Director: Toby Treyer-Evans
Creative Director: Ben Brown
Design Director: Melanie Reichert
Executive Producer: Topher Cochrane
Awards:
Cannes Lions Gold - Direct
Cannes Lions Gold - Entertainment
D&AD Wood - User Participation
D&AD Shortlist - Cultural Influence
#1 Most Talked-About Super Bowl Ad on Social
Ad Age Top 5 Ad of Super Bowl 2026
Singing is always better than watching, isn't it? ‘Everybody Coinbase’ is a radically simple idea that turned Coinbase’s Super Bowl platform into nationwide karaoke, switching the advertising medium from output to participation and transforming televisions around the country into karaoke machines. With an instantly recognizable visual and track, we turned the microphone toward America, and had them inadvertently sing our message for us.
A campaign that changed the way we view commercials, with the audience completing the format, blurring the lines between brand and audience.
A campaign that changed the way we view commercials, with the audience completing the format, blurring the lines between brand and audience.